Would Outsourcing Help You Generate Thousands of Leads at a Fraction of a Cost?

For any company that depends on its sales, it is very important that they have a steady supply of viable leads. Getting these leads can be done in many different ways, but for any company to be able to grow it is important that there is a predictable method that can be used to generate leads and keep the sales funnel refilled. It is important that your company is able to find a method that is able to balance the quality, quantity, and price of the leads. By outsourcing your b2b lead generation processes you can make sure that you will get the best possible leads at a fraction of the cost as compared to what it will cost to have your own b2b lead generation set up.

Here are the most common lead generation options that you can choose from:

Buy a List

You will come across many data companies that can claim that they have a clean list of data that they have got by scraping the internet. They will be ready to sell you these leads at a bargain price. However, the quality of these lists cannot be proven and more often than not salvaging this list can be a tedious task resulting in a higher cost per lead.

Manual Lead Generation

Companies that choose to use this option for generating leads will have to hire a person who has done this before and has been successful in generating leads. However, in case the team that you have dedicated for sales is limited this option may cause them to have to stretch their team between generating leads and more important jobs such as closing sales.

Join Associations, Conferences, or Other Groups Related To Your Industry

There are many associations and groups that have likeminded people from the industry that you want to target. However, the main issue here is that some of the more prestigious institutions will have high membership fees that may not be worth paying as the member's list can sometimes be outdated and you are not sure about the quality of these leads.

Outsourcing your b2b lead generation process can outshine all of these methods in terms of cost-effectiveness and can also result in being cheaper and more value for money than the other methods.

Less Financial Headache

If you wanted to have your own b2b lead generation team you would have to bear the whole expense of hiring a new team or hire more employees for the current team. You would also have to spend a lot of money training this team that means you will also have to hire a trainer to train the new staff. In addition, you will have to spend a lot of time and money setting up the infrastructure for the team, technical and IT support, as well as administrative costs for the department. Indirectly there will be a whole list of expenses that will add up to a huge amount that you would not have to worry about if you outsource the job.

Faster Budget Approval

When you have to hire someone new for your team getting the approval for the person is the first nightmare that you have to go through. You would have to get a sanction for the budget for the hiring and the training of the new salesperson. In addition to this, you may not always get an approval for the person that you need when you need them. When you decide to outsource your b2b lead generation you can find a piece of the budget that is left unused. This will make life so much easier for you and the amount that you will need to be sanctioned is also comparatively lower when you outsource your job.

Expanding Your Business

Outsourcing b2b lead generation is also a good idea if you aim to expand your company and move to a new location. The outsourcing partner will know the requirements and the behavior of the new demographic and will know exactly how to fulfill their needs. This is cost effective as it would have taken you a lot of time to figure out these needs.

Read more about - How Do You Know When A Lead Is a Sales Ready Contact?