MarkSpace Media

Staffing and recruitment process decides the success of an organization since the quality of human resources decides how far a business goes. Therefore, it is a crucial process and requires proper planning to achieve the best outcome. It all begins with sourcing the candidates. All successful organizations have a good recruitment sourcing strategy in place. A recruitment sourcing strategy can be defined as a technique that is used to identify viable candidates for hiring needs. This strategy comprises multiple tactics to find out candidates who can be pursued for the further hiring process. There are a number of factors that help shape an organization’s sourcing strategy, which include: ·          Type of candidates needed. ·          Who is recruiting (the organization itself or an assigned third-party recruiter)? ·          Resources availability. ·          Any specific preferences of the organization. ·          Previous statistics of success of the strategy be

Lead is an individual or an organization that has the ability to become a customer. Lead generation can be understood as the initiation of the buying cycle. However, whether or not the prospect converts into a customer depends largely on how they are handled along the way, which is why it is important to qualify a lead before pursuing them. B2B lead generation is the beginning of the sales process where the consumer starts to exhibit some interest in services or products offered by a business.  Qualifying a Lead Lead qualification parameters will be different for each organization. It is recommended that you must have a system that will help you to identify the potential of each lead and differentiate them accordingly. Here are some guidelines to help you qualify a lead: ·          Define your customer qualities. ·          Have a system in place to track their browsing behavior and conversations. ·          Take a close look at hurdles that are preventing them from con