Why Does It Take 6 To 8 Touches To Gain A Sales-Ready Contact?
A sales ready contact is one where the customer has reached that point of the decision-making process where they are ready to make the purchase. This is the best time at which to approach the customer with your own service or product that can guarantee a sale. However, the process of sorting out the various potential leads that can be found through various methods. Let us walk through all of the different steps that can lead you to a sales ready contact . 1. Initial email campaign: This is the step where the company sends out a generalized email to everyone that may or may not be interested in the product or the service that the company has to offer. This can lead the generation of warm leads of potential customers that are interested in what you want to sell. The others who are not interested will just ignore the email. 2. Initial direct mail campaign: In this step, a direct message is sent to those potential customers that have shown interest in your product