How Effective Is B2B Telemarketing?
With new types of marketing techniques emerging the major question that is being asked is which the most effective type. Social media, search engine optimization, and content marketing are the shiny new methods of marketing that may have their own place in terms of marketing and brand awareness but B2B telemarketing still proves to be the most effective in terms of gaining new customers. You may be thinking about how annoyed you get when you have to deal with the telemarketers who call you most often at the wrong time. But here the focus is on B2B telemarketing and not B2C. B2B telemarketing is targeted and much more professional which makes it easier for them to be welcomed as compared to the random calls that seem robotic as they read out from a script. Although B2B telemarketing may rank 3 rd in terms of effectiveness it is surprising how many companies are on the lookout for more effective methods of marketing. This may be due to the fact that B2C telemarketing has a bad r...