How Can Social Media Help With B2B Lead Generation?

Social Media is a large part of life today; almost everyone is a part of some online community or the other. With more and more customers moving their search for products and services online it is important that these service providers make their online presence known to the other businesses. Most B2B companies can tell you that it is the leads that are the lifeblood of the whole industry. Thus, lead generation is the most important aspect of the company. Most B2B lead generation companies are known to constantly look for innovative ways of generating leads. It is important that the B2B lead generation companies stay one step ahead of their competitors.
Let us look at some statistics which prove that using social media is a good idea to generate viable leads.

Social Media - MarkSpace Media

·        Almost 72% of the users on the internet use some form of social media.
·         Businesses claim that social media is the 3rd largest source of web visits for them.
·         75% of the B2B customers and 84% C-level employees have stated that social media plays a major role in their decision-making process.


How to choose the best social media channel to help with B2B lead generation
The biggest choice you have to make after deciding that you want to move your B2B lead generation search onto social media is choosing the right one for your company as there are so many different sites to choose from. Let us look through the different sites and see what each has to offer.

LinkedIn: The most commonly used site for better B2B lead generation, 94% of the B2B generation companies say that it is the source of the most viable leads. Additionally, LinkedIn is the most professional of all social media choices on the internet. It also makes more sense to manage and monitor this site as you are less likely to spam you. You can choose to join various groups where your target businesses may also be present, or even make your own with individuals who you think could be interested in your service. 

Twitter: This may not be the most professional site but it is a site that allows you to send out short messages with links for further details to a broader audience. This site helps to spread brand awareness and communicate with the community that you want to target. However, you are able to engage with your followers frequently and make sure that you are always at the back of their mind.

Instagram: Although it is not as influential as the other 3 types of social media we just spoke about, Instagram can be used as a visual platform where you can use appealing pictures and 15-second videos to promote your products and services.

Pinterest: Like Instagram, Pinterest is another visual platform, most users feel that it is a successful platform for generating leads and some even claim that a single pin can be worth almost 78 cents. This is a site that is more women centered as almost 70% of the users are women so it is very useful for the companies whose target audience consists of more women.

Google+: This site is all about being visible, so it is important to keep sharing compelling and relevant content so that you can boost your profile and contribute to the pages rank.

Facebook: Most of the B2B lead generation companies may not use Facebook as a means to generate leads, but it can be very effective when a company wants to showcase their culture and work environment. You are able to post detailed information about your products, events, services, and any other relevant updates on Facebook. Along with these posts, you can also add pictures or videos that can help to enhance the posts and increase their views.

Irrespective of the social media platform that you choose for the generation of leads it is important that you have a good strategy in place that will help you reach out to your target audience. Sometimes the best strategy is to spread out your efforts across different types of social medias so that you are able to reach out to more customers and maximize the benefits that you will receive from your efforts.

Read more about - Here’s Why You Should Rethink Your B2B Lead Generation Approach?

Comments

  1. UnknownNovember 11, 2017 at 8:12 PM

    This percentage is based on 3 to 5 call attempts, though it will vary widely depending on the management level targeted (the higher up the corporate ladder, customer retention management

    ReplyDelete
  2. johan32January 2, 2019 at 10:14 PM

    Nice! I kept wondering about this. My sister shared this post with me and I am extremely happy to have come across this. Also, I want to take my business on top and I am considering facebook ads management Los Angeles for social media marketing. Thanks for sharing this amazing post here.

    ReplyDelete

Post a Comment

Popular posts from this blog

How a Demand Generation Company can End your Business Woes?

Image
How a demand generation company can help? 1.        Experts on the job Outsourcing demand generation can take your business to the next level because demand generation companies are the people who are experts in the job. Instead of your marketing and sales team handling all the processes, the demand generation company team is able to handle them more effectively and efficiently. Their specialized team of experts also acts as a vital support to your internal marketing team. 2.        Result-oriented approach The skilled professionalsde at the company are focused on results. Their approach towards work is, therefore, more result-oriented than your marketing and sales teams. They are hired to generate results and that is their primary goal. Therefore, they implement multiples strategies to prove their worth and add value to your business. You must not shy away from hiring a company that will multiply your results...
Read more

How to source candidates for an effective recruitment process?

Image
Staffing and recruitment process decides the success of an organization since the quality of human resources decides how far a business goes. Therefore, it is a crucial process and requires proper planning to achieve the best outcome. It all begins with sourcing the candidates. All successful organizations have a good recruitment sourcing strategy in place. A recruitment sourcing strategy can be defined as a technique that is used to identify viable candidates for hiring needs. This strategy comprises multiple tactics to find out candidates who can be pursued for the further hiring process. There are a number of factors that help shape an organization’s sourcing strategy, which include: ·          Type of candidates needed. ·          Who is recruiting (the organization itself or an assigned third-party recruiter)? ·          Resources availability. ...
Read more

Redefining lead generation strategy to meet challenges in 2019

Image
Lead is an individual or an organization that has the ability to become a customer. Lead generation can be understood as the initiation of the buying cycle. However, whether or not the prospect converts into a customer depends largely on how they are handled along the way, which is why it is important to qualify a lead before pursuing them. B2B lead generation is the beginning of the sales process where the consumer starts to exhibit some interest in services or products offered by a business.  Qualifying a Lead Lead qualification parameters will be different for each organization. It is recommended that you must have a system that will help you to identify the potential of each lead and differentiate them accordingly. Here are some guidelines to help you qualify a lead: ·          Define your customer qualities. ·          Have a system in place to track their browsing behavior and conver...
Read more