MarkSpace Media

Marketing has emerged as a whole new industry in itself in the past years. A lot of new marketing terms used these days can be quite confusing and understanding them thoroughly can be quite a task. In this article, we will discuss a marketing technique called demand generation and how it can help a business to improve the conversion rates. In simple terms, demand generation can be defined as a strategy that is aimed at generating awareness among the prospects and therefore, drive their interest towards buying your products or services. It is a lot different from lead generation. In fact, it can be understood as a stage just before a prospect turns into a lead. Since it is among the very initial steps of your prospects’ interaction with you, it can have a huge impact on conversion rates because the first impression is powerful. Here are a few demand generation strategies that will boost your business. 1.      Put your best content forward Content is what ...

Businesses in the world of late are experimenting a lot with strategies that might help them grow and be successful. Changing business landscape means a change in strategies and which is why you might be wondering if it is the right time to go from demand generation to account-based marketing. We are not here to tell you which one is better but we will discuss the key differences between the two strategies and help you find what is right for you. Contact Us-:  MarkSpace Media -  B2B Lead Generation Company in Pune What is Demand Generation? Demand generation is a wider concept with a much wider audience as a target. It can be defined as a process of reaching out to as many prospects as possible in order to increase brand awareness among them. In simple words, a general message is sent across multiple channels with an intent to get the attention of leads. Their behavior is then tracked down by the CRM to know their level of interest. The idea is to create a deman...

B2B lead generation is a hot topic in the business world. The modern businesses are expanding their efforts and deploying new strategies to make the most of it. No one strategy is the best as the results differ from one organization to the other. It is for the organizations to experiment and find out what works the best for them. However, there are a few tactics that you can use to improve the outcome of the strategies you have been using. Here are a few tips for you to take note of, in order to take your business to a new level in 2019. 1.      Add or update CTAs Call-to-action (CTAs) are very useful in content optimization. Adding or updating the existing CTA can increase your reach. Ideally, your CTAs should ask the consumers to sign up, share, or follow. Here are some tips to make the most of your CTAs: ·          Pin the CTA to the screen so that it moves as you scroll. ·       ...

Digital marketing has taken over all the traditional forms of marketing with maximum profits being driven from the online exposure of a brand. Since, the inception of the World Wide Web, the marketing has changed dramatically and has today taken a form of one of the most sophisticated strategies ever in the history. The benefits are infinite provided that you know how to make the most of it. Many good businesses can end up hitting the rock bottom if they fail to implement digital marketing rightly while an average running business can shoot to top with the help of it. You might be wondering what is the magic formula that makes digital marketing a success. We hate to disappoint you but there is none. A successful digital marketing strategy is one that is tried and tested over time to find out what works for a particular business. What makes business X a success might be a total disaster for business Y. However, there a few terms that you need to have a firm hold on in order t...